Considerable misinformation and misunderstanding surrounds the Health
and Wellness pet CBD product category. Compounding this, the category is
not regulated by the FDA, there is no authoritative body providing
science-based information about the quality, safety, and efficacy of CBD
products for pets.
The fact is, all CBD is not created equal. Startup ElleVet Sciences was
faced with the daunting task of breaking through category noise, creating
product differentiation, and establishing category authority.
KINGSPØKE created 12 infographics, incorporating a unique brand-centric
illustration style, to simply and clearly explain the complex science
behind the products. The completed designs were deployed across a range
of media, including print collateral, blog posts, and social
media.
We also redesigned ElleVet’s existing collateral suite, including a
tri-fold brochure, information sheets, sales folders, and clinic posters.
The suite redesign, informed by ElleVet’s brand guidelines, incorporated
illustrations from the infographic project, ensuring brand continuity
across all elements.